The Beautiful Chaos: A Style Installation | March 23, 2011

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opening night photos by Yiying Lu + Darin Rubell

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About The Beautiful Chaos Exhibition:

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Because I’ve been given the opportunity to adapt my techniques and experiment with a high-tech re-positionable new material no other painter has ever painted on directly before, this entire installation has become a wonderfully unpredictable work in progress. It is definitely ‘Beautiful Chaos’. I’m thrilled that Blaise + Co. and Swagger: New York discovered WALLS 360 and their incredible new wall graphic materials and platform…

— Damon Johnson, Artist

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Blaise + Co. Contemporary Art strives to change what it means to be a fine artist by showing emerging artists how to create their own opportunities, so as to generate their own success. The WALLS 360 product enables exactly this, as it is a product that engenders creative flexibility. WALLS 360 has given Damon Johnson the chance to create in a technique that not only showcases his talent, but is also easily disseminated to a wide audience. It is the perfect medium for this artist – both reflecting and enhancing Damon’s Urban Surrealist style. Because it speaks to both the artist’s creative sensibility and the Blaise + Co. mission, WALLS 360 was the perfect collaborative partnership…

— Blaise Niosi, Blaise & Company

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The new WALLS 360 medium really punches up the gorgeous digital photos Swagger: New York has taken of the city’s coolest trendsetters. Our subjects are undoubtedly style icons, but up on the wall in larger than life-size detail, they transform into style gods…

— Sian-Pierre Regis, Swagger

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We founded WALLS 360 with a very simple mission: ART FOR EVERYWHERE – so it is an absolute honor to empower such Creative Creators! For this groundbreaking exhibition, WALLS 360 supplied painter Damon Johnson with several hundred square meters of our amazing WALLS 360 ‘self-adhesive re-positionable fabric paper’ substrate – which he painted on directly, and we also created a collection of giant, high-resolution cut-out wall graphics featuring SWAGGER’s gorgeous in situ digital street photography, to create an unprecedented collaborative installation. The results are astounding…

– John Doffing, WALLS 360

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WALLS 360 is a Silicon Valley startup company that creates on-demand giant wall graphics for artists, designers, and brands from around the world. Last month, my gallery featured an exhibition of large-format premium wall graphics created by their co-founder, Yiying Lu (creator of the Twitter ‘Fail Whale’), and I was blown away by this new medium. It looks like it is painted on the walls directly, and I have never seen anything quite like it! This month, we had one our artists, Damon Johnson, paint directly on WALLS 360’s unique ‘re-positionable fabric paper’ and it looks amazing. I have curated hundreds of art exhibitions over the years, and this is by far the most exciting new medium I have encountered. The possibilities are unlimited, with profound implications relative to the ongoing democratization of ART…

— Darin Rubell, Gallery Bar NYC

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Art aficionados tend to focus on the image and ignore the surface on which it’s painted, but artists know that the support structure is aesthetically important. Just ask Michelangelo. Historically speaking, the invention of fresco was a game changer, as was the development of stretched canvas. The substrate produced by WALLS 360, takes some of the best qualities of each – architectural enclosure on the one hand and personal portability on the other – while also affording a new sort of flexibility: The painter can be remix artist, who never need consider a work definitive or complete…

— Jonathon Keats, Artist + Critic

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