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Walls360 Custom Peel & Stick Promotional Calendar Wall Graphics: Multiple Daily Impressions for a Year!

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Walls360 Custom Peel & Stick Promotional Calendar Wall Graphics: Multiple Daily Impressions for a Year!

PROMOTIONAL CALENDARS WORK.

A recent study by the Calendar Advertising Council and the Promotional Products Association International (PPAI) indicates that promotional and advertising calendars still hold their appeal, even in the electronic age.

79% of homes and 78% of business had a printed calendar in 2011.
61% of calendars at home and 80% at a business were advertising calendars.
The average U.S. household had 3.12 printed calendars.
The average U.S. business had 2.10 printed calendars.
64% of respondents had a wall calendar on their workspace wall, and 32% had a calendar on the wall in a common area.
82% of people enjoy receiving advertising calendars.

The study also found that the advertising calendar is an effective, profitable advertising vehicle. When measuring recall of the advertiser among consumers, more than 70 percent recalled the advertiser and message on their calendars and 70 percent will be doing business with the company again. Forty-eight percent had a more favorable impression of the company and 41 percent reported referring others to the advertiser. Relative to ongoing engagement, 37 percent said they looked at a calendar once a day, while 61 percent looked at a calendar between two and more than 10 times per day in the home. And, at work, 24 percent said they looked at a calendar once a day, while 76 percent looked at one between two and more than 10 times a day.

MORE: A Study Of Calendar Usage In The Workplace (PPAI 2011)

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