“Rolltech is revolutionizing the sport of bowling with a well-timed and much needed injection of technology. To raise interest inside our partner centers, we needed kick-ass, cutting edge marketing. Along with partners Palos Lanes and Walls 360, Rolltech has pioneered the application of custom, self-adhesive, re-positionable marketing graphics to the “pin sweep”; the device that drops down and sweeps the pins off the lane. We chose two designs and alternate the design on every other lane. The bowlers see our messaging every time they look down the lane – resulting in increased interest and conversion. This type of innovation would not be possible without the excellent custom work of Walls 360.”
As a startup company, we couldn’t afford to spend a lot of money on promotional marketing, so we created tiny samples of our BIG WALL GRAPHICS and gave these out as demo units / free samples at our first trade shows and events.
The response was positive, and other brands and companies asked WALLS 360 to create custom promotional graphics for their own promotional marketing programs worldwide – and we did!