Yiying Lu x Meets Obsession Magazine Illustrations

July 20, 2011 – Washington, D.C. Australian artist Yiying Lu has created a cutting-edge collection of fashion illustrations for the inaugural issue of Meets Obsession magazine.

Lu’s illustrations will be featured exclusively in Meets Obsession’s “10 Most Intriguing in Fashion” feature story, which will profile ten notable names in fashion who have made the industry’s most intriguing headlines this year.

Yiying Lu’s “Most Intriguing” illustrations for Meets Obsession include Anna Wintour and Mary-Kate and Ashley Olsen – whose images were released today.

Each of Yiying Lu’s illustrations include an embedded QR Code that, once scanned with a mobile device, will reveal a web address where users can download free digital versions of Lu’s artwork for desktops, iPhone and iPads.

http://yiyinglu.com/mo

Yiying Lu’s remaining eight illustrations of the “10 Most Intriguing in Fashion” will appear in the inaugural issue of Meets Obsession magazine, which will be released on August 5th, 2011.

http://www.meetsobsession.com

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“Yiying Lu is incredibly talented and her illustrations for our inaugural issue are an inspiring mix of high-fashion and high-technology”, said Jacqy Law, Publisher and Editor-In-Chief for Meets Obsession magazine. “At Meets Obsession, we’re committed to bringing fashion to our readers – wherever they may be! Yiying Lu’s artwork adds an innovative digital component to the print version of our magazine, and allows us to interact with our readers in wonderful new ways…”

“Yiying Lu has discovered the future of fashion,” says artist and cultural critic Jonathon Keats. “Clothing and accessories printed with personal QR codes are the ultimate in mass customization. It’s apt that Lu’s visionary concept should appear in Meets Obsession, a visionary magazine…”

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Yiying Lu

“Yiying” is 2 characters in Chinese. “Yi” means Happy; “Ying” means Creative.

Yiying has done design and creative work for Conan O’Brien and Team Coco, Twitter, Anna Sui New York, Sony Digital Japan, Maybelline, Saatchi & Saatchi, eBay, Getty Images, Glam Media, JWT, TBS, Pepsico, Gallery Bar NYC, the Surfrider Foundation, The Shorty Awards, Nootie, Hotel des Arts, ASDA UK, Optus, Smashing Magazine, the University of Technology Sydney, McCann World Group, the Australian Trade Commission, and the Sydney Aquarium.

Yiying Lu is currently the co-founder and creative director of WALLS 360, the on-demand custom wall graphics company.

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