January 7, 2015 – An independent San Francisco researcher has made a conceptual breakthrough in diagnostics that promises to supplant colorblindness. In collaboration with the wall graphics manufacturer Walls360, experimental philosopher Jonathon Keats has designed the first fully interactive color vision charts, which adapt to each viewer’s eyesight as the viewer colors them in.
“My charts are inspired by the standard colorblindness test invented by Japanese ophthalmologist Shinobu Ishihara in 1917,” says Mr. Keats. “I’ve given Ishihara’s test new functionality by combining his invention with an even older technology, the coloring book.” These innovative new charts – which Walls360 will release at CES on January 7th as premium, self-adhesive wall graphics – are printed completely blank except for thin black outlines, and can be completed with colored pencils, markers or crayons. “If you customize them to your own color perception, you’re guaranteed to see the hidden figures perfectly,” observes Mr. Keats.
The Universal Colorblindness Test is scientifically based on recent studies of other species, which have been found to vary significantly in their color vision. “Different creatures have different spectral sensitivities and even different numbers of color receptors,” notes Mr. Keats. “A pigeon isn’t going to agree with a zebrafish about the hues of that infamous blue dress, yet no zoologist would diagnose either with colorblindness. My test is the first to internalize chromatic subjectivity, ensuring equally positive test results for everybody.”
Designed and produced by Walls360 creative director Craig Holden Feinberg – an award-winning designer whose background includes work with Bennetton, Taschen, Fabrica and Begson – the Universal Colorblindness Test charts will be available as Walls360 wall graphics, in a range of user-selected, on-demand sizes, from six inches to six feet. “Peel and stick coloring wall graphics add an entirely new dimension to the trend in adult coloring books, which are already dominating Amazon’s bestseller list,” says Mr. Feinberg. “You can stick these amazing wall graphics on any surface. You can instantaneously make anyplace your own personal color space, or you can work up a collective vision by coloring one in with your buddies.”
As for Mr. Keats, he’s opted to keep his personal test charts blank, preferring to imagine the colors in his head. “The colors remain totally subjective that way,” he says. “The Universal Colorblindness Test is not only a corrective measure for misperceptions about color, and not only an antidote for the tyranny of majority points-of-view. It can also be an instrument for introspection, a way to perceive your own perceptions.”
Preview the Universal Colorblindness Test collection at Walls360.com/ColorTest and see Mr. Keats’ previous Walls360 collection, remixing Oliver Byrne’s classic Elements of Euclid, at Walls360.com/Euclid.
ABOUT JONATHON KEATS
Acclaimed as a “poet of ideas” by The New Yorker and a “multimedia philosopher-prophet” by The Atlantic, Jonathon Keats is an experimental philosopher, artist, and writer whose conceptually-driven interdisciplinary projects explore all aspects of society through science and technology. Several months ago at the 2015 Life Is Beautiful Festival, he augmented marriage with quantum entanglement – allowing Las Vegas couples to be wed by a law of physics at the ART MOTEL. In recent years, he has also built a camera to take a continuous thousand-year-long exposure of the changing landscape at Arizona State University; opened a photosynthetic restaurant serving gourmet sunlight to plants at the Crocker Art Museum; and exhibited extraterrestrial abstract artwork decoded from Arecibo Observatory radiotelescope data at the Judah L. Magnes Museum. He is the recipient of a 2015-16 Art + Technology Lab Grant from the Los Angeles County Museum of Art (LACMA), and his latest book, You Belong to the Universe: Buckminster Fuller and the Future will be published by Oxford University Press in April. He is represented by Modernism Gallery in San Francisco and by Baang+Burne Contemporary in New York.
The latest wacky Vegas wedding has couples tying the quantum physics knot—and rethinking what it means to truly be coupled.
A Las Vegas hotel is experimenting with a different kind of marriage ceremony: Instead of hiring a justice of the peace, you can now be married by the power of quantum physics…The new ceremony is based on the concept of quantum entanglement—a somewhat magical-sounding phenomenon where two particles remain connected in their physical state even when they’re far apart. Whatever happens to one particle will instantly happen to the other…
The project, part of the Life is Beautiful Festival, will be hosted at Las Vegas’ Art Motel from September 25 to 27. But Keats is hoping it can become a Vegas institution—complete with quantum entanglement suites—and hopes that the idea may start to spread…
Jonathon Keats is making science sexy with nuptial entanglements. The experimental philosopher has worked on lots of off-the-cuff projects…Now, he’s bringing atypical espousals to the Life Is Beautiful Art Motel that ditch the priest and paperwork and focus only on the physics…
Jonathon Keats will be using quantum physics to entwine loved ones in a bond beyond ‘I Do’
Las Vegas may be the place of Elvis impersonators and quickie weddings, but artist and experimental philosopher Jonathon Keats wants to bring a new type of romantic ceremony into the mix: quantum entanglements.
This September, as part of the Life Is Beautiful art and music festival, Keats will be performing quantum entanglement ceremonies whereby he applies the principles of physics to love. “Entanglement is a quantum state in which the behavior of two or more particles is linked regardless of their physical distance,” Keats tells PSFK. “Any change to one particle instantaneously changes those entangled with it even if they’re a universe apart.”
The Art Motel is now offering a room where two or more people may enter to become bonded by entangled particles, operators state. In the space, a specially grown nonlinear crystal hangs in a sunny window. As light passes through the crystal, some of the photons become entangled. The light is then reflected around the room by prisms and mirrors, striking the people being joined. The physics behind quantum entanglement involves a pair of subatomic particles that remain connected to each other through a mysterious quality. When one of the particles changes, it instantaneously affects its partner, regardless of the distance between the two objects. Because the two particles remain in constant contact, even if they are billions of light years apart, they are the perfect representation of a lifetime bond…
…the apparatus consists of a nonlinear crystal that will entangle photons when exposed to the full spectrum of solar radiation. Those entangled photons will bounce around the space by ways of thousands of hanging mirrors and prisms, eventually setting on the bodies of the people getting “married.” As mentioned above, the entangled particles serve as a natural metaphor for marriage. Overall, Keats’ project strives to prove the laws of nature can be just as romantic as the traditional wedding tropes. Keats has hope that a city like Vegas — which hosts 350 weddings per day — will see a need for continued use of the entanglement apparatus beyond the festival…
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