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We are very excited to reveal the 2012 SXSW Interactive Big Bag, designed by visual artist and Twitter fail whale creator Yiying Lu. What’s a Big Bag, you ask? It’s the #1 accessory at SXSW, and you’ll see everyone carrying it to transport conference materials, extra shoes and water. Don’t forget to grab yours up after you pick up your badge. We were honored to chat with Yiying recently about her creative process, the inspiration for the iconic fail whale and much much more. The complete interview will appear in the SXSW Interactive Program Directory…
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