February 20, 2012

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THE VIDEO GAME ART SHOW: MASS EFFECT

opens at the Hotel des Arts on March 6, 2012

http://www.Walls360.com/ME3

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The Video Game Art Show: Mass Effect

WALLS 360, the on-demand wall graphics company, today announced that large-format characters and wall-size artwork from the Mass Effect universe will be showcased in an exhibition at the Hotel des Arts, with an opening reception during the 2012 Game Developers Conference in San Francisco.

The Video Game Art Show: Mass Effect opens at the Hotel des Arts in San Francisco on March 6, and will remain on display through April 2012.

OPENING NIGHT DETAILS:

Hotel des Arts: 447 Bush Street at Grant, San Francisco
March 6, 2012: 6 pm – 9 pm (Tuesday Night during GDC)

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“The Mass Effect universe is woven together by absolutely stunning visuals,” according to Yiying Lu, Co-Founder and Creative Director at WALLS 360. “This isn’t just amazing VIDEO GAME ART – this is amazing ART.”

“I first encountered the artwork of Mass Effect when Mikko Kinnunen’s Citadel from Mass Effect 2 was selected for Into The Pixel in 2010,” according to John Doffing, Co-Founder and CEO of WALLS 360 (and past Into the Pixel juror). “Today, WALLS 360 is able to bring art from the entire Mass Effect universe to fans globally as giant, on-demand wall graphics, and we are showcasing the entire collection in a wall-sized exhibition at the Hotel des Arts in San Francisco. And even better: The Video Game Art Show: Mass Effect opens on the same day that Mass Effect 3 is released in North America!”

“The Video Game Art Show: Mass Effect features large-format cinematics and wall-sized murals, along with giant character and creature cut-outs from throughout the Mass Effect universe,” according to Tavia Campbell, Co-Founder and COO of WALLS 360. “From FemShep and Miranda to the Normandy and Commander Shepard, this exhibition is an amazing showcase of some truly inspiring video game artwork.”

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Recently named by over 100 outlets around the world as one of the most anticipated games of 2012, including winning the fan-voted Most Anticipated Game of 2012 award at the Spike TV VGAs, Mass Effect 3 arrives on the Xbox 360, PlayStation 3 and PC in North America on March 6, 2012 and in Europe on March 9, 2012.

For more information on Mass Effect 3, please visit http://masseffect.com, follow the game on Twitter at http://twitter.com/masseffect or “like” the game on Facebook at http://facebook.com/masseffect.

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About BioWare
http://www.bioware.com

The BioWare Label is a division of EA which crafts high quality multiplatform role-playing, MMO, social, play-for-free and strategy games, focused on emotionally engaging, rich stories with unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world’s most critically acclaimed titles and franchises, including Baldur’s Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age™. BioWare currently operates in eight locations across the world, including Edmonton (Alberta, Canada), Montreal (Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco (California), Los Angeles (California), Sacramento (California) and Galway (Ireland).

In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. In 2011 EA created the BioWare Label, alongside EA Games, EA SPORTS™ and EA Play.

About Electronic Arts
http://info.ea.com

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™.

BioWare, Mass Effect, Jade Empire, and Dragon Age are trademarks of EA International (Studio and Publishing) Ltd. Battlefield 3 is a trademark of EA Digital Illusions CE AB. EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc. John Madden, NFL and FIFA are the property of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks are the property of their respective owners.

About the Hotel des Arts
http://www.SFhoteldesarts.com

In 2004, the START SOMA art gallery in San Francisco started putting on art shows in the newly created Hotel des Arts, a boutique hotel originally built in 1909 located across the street from the Chinatown Gate in San Francisco’s Union Square. Curator John Doffing created a series of PAINTED ROOMS exhibitions at the Art Hotel, in which dozens of guest rooms were transformed into large-format works of art by amazing artists from around the world.

Featured artists with ‘painted rooms’ at the Hotel des Arts include Shepard Fairey, David Choe, VULCAN, Casey O’Connell, Chor Boogie, Sugarluxe, Apex, Sam Flores, MISK, Nome Edonna, Maya Hayuk, Bask, Chris Pastras, Eric Orr, Kelly Tunstall, Tes One, MATSU-MTP, The London Police, Brian Ermanski, Plasticgod, Tricia Choi, Dave Kinsey, Alayna, Jeremyville, Punkadelik, Buff Monster, Anthony Skirvin, Scatha Allison, Terrance Hughes, Peat Wollaeger, Kelly Ording, Jet Martinez, and many more. The westward-facing OUTSIDE wall of the Hotel des Arts currently features a giant public mural from acclaimed Miami artist LEBO.

The Video Game Art Show: Mass Effect is hosted by the &Them collective, the current curatorial team at the Hotel des Arts.

About WALLS 360
http://www.Walls360.com

WALLS 360 creates amazing wall graphics for artists, designers, photographers, and brands from around the world. “WALLS 360 has created the world’s premier on-demand wall graphics production platform,” according to Yiying Lu, Co-Founder and Creative Director at WALLS 360. “I firmly believe that WALLS 360 makes the best wall graphics in the world – right here in Las Vegas, Nevada.”

WALLS 360 wall graphics are printed on-demand at high-resolution with premium 8-color UltraChrome® GS digital inks, for stunning color gamut and accuracy.
WALLS 360 wall graphics are created using a premium re-positionable fabric material that will stick to almost any surface – from walls and windows to ceilings and around corners.
WALLS 360 wall graphics are self-adhesive, easy to install, and can be removed and re-hung hundreds of times without losing adhesion, leaving a mark, or damaging surfaces.
WALLS 360 wall graphics are precision contour-cut, using state-of-the-art, high-resolution plotters and cutters, from a single piece of re-positionable fabric material, for truly seamless installation.
WALLS 360 wall graphics are created in the United States, and shipped globally from our (new!) state-of-the-art on-demand wall graphics production facility in Las Vegas, Nevada. Proudly Made in USA!
http://www.Walls360.com/Product