May 17, 2013

WALLS 360 created a custom collection of re-positionable wall graphic calendars for UNCUBED NYC.

Advertising and promotional calendars have existed since the mid-19th century, and by the 1890’s, advances in color lithography resulted in the first promotional ‘Fine Art Calendars’. Today, over a century later, the product still works!

WALLS 360 created a custom collection of re-positionable promotional calendars for UNCUBED by Wakefield, NYC’s largest & most entertaining tech talent fair.

Created on-demand using a premium, self-adhesive, re-positionable fabric material that can be removed and re-used without leaving a mark or damaging surfaces, our new custom calendar wall graphics offer a high-tech update to a classic promotional marketing product!

Tavia Campbell / Co-Founder & COO, WALLS 360

Creating On-Demand @walls360 Custom Promotional Calendars for #UNCUBED #NYC #Promotional #Event #Marketing vine.co/v/bEXuzbEWmZA

— WALLS 360 (@Walls360) May 16, 2013

Advertisers spent more than $17.7 billion in 2011 on promotional products purchased through professional promotional product consultants – including over $1.2 billion on promotional calendars!

2011 Estimate Of Promotional Products Distributor Sales (PPAI 2012)

MORE UNCUBED CUSTOM MARKETING GRAPHICS:

MORE ABOUT PROMOTIONAL CALENDARS:

A recent study by the Calendar Advertising Council and the Promotional Products Association International (PPAI) confirms that promotional calendars still hold their appeal, even in the electronic age.

79% of homes and 78% of business had a printed calendar in 2011.
61% of calenders at home and 80% at a business were advertising calenders.
The average U.S. household had 3.12 printed calendars.
- The kitchen remained the prime location with 75 % of respondents reporting they had a printed calendar there, followed by the home office as the second most popular location for 55% of respondents.
The average number of printed calendars per U.S. business was 2.10.
- 64% of respondents had a wall calendar on their workspace wall, and 32% had a calendar on the wall in a common area.
82% of people enjoy receiving advertising calendars.

The study also found that the advertising calendar is an effective, profitable advertising vehicle. When measuring recall of the advertiser among consumers, more than 70 percent recalled the advertiser and message on their calendars and 70 percent will be doing business with the company again. Forty-eight percent had a more favorable impression of the company and 41 percent reported referring others to the advertiser. Relative to ongoing engagement, 37 percent said they looked at a calendar once a day, while 61 percent looked at a calendar between two and more than 10 times per day in the home. And, at work, 24 percent said they looked at a calendar once a day, while 76 percent looked at one between two and more than 10 times a day.

MORE: A Study Of Calendar Usage In The Workplace (PPAI 2011)

Creating More On-Demand @walls360 Custom Promotional Calendars for #UNCUBED #NYC #Promotional #Event #Marke… vine.co/v/bEXMeMYVrIH

— WALLS 360 (@Walls360) May 16, 2013