How To Launch Any Product Using Social Media…

#9: WALLS 360!

Guy Kawasaki on Mashable

WALLS 360 badge technology. Every author should do this.http://om.ly/BPPuh (Disclosure: I advise Walls360)

— Guy Kawasaki (@Alltop) March 15, 2011

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Enchantment: The Art of Changing Hearts, Minds, and Actions

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“Guy’s book captures the importance – and the art – of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”

— Sir Richard Branson, Founder of the Virgin Group

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“Kawasaki provides insights so valuable we all wish we’d had them first.”

— Robert B. Cialdini, author of Influence: Science and Practice

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“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”

— Michael Gartenberg, Research Director, Gartner

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“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”

— Jane Applegate, author of 201 Great Ideas for Your Small Business

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“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”

— Dr. Phil Zimbardo, Professor Emeritus of Psychology, Stanford University

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“You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”

— Robert Scoble, Rackspace Videoblogger

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