January 10, 2012

On-Demand Wall Graphic Startup Globally Launches Exclusive Collection of Premium, Re-Positionable TETRIS™ Wall Graphics

The Tetris Company, LLC, the exclusive licensor of the TETRIS^® brand, and WALLS 360 announce the launch of a new exclusive collection of TETRIS™ BRANDED RE-POSITIONABLE WALL GRAPHICS. The TETRIS wall graphics feature new collections of ‘Interactive Wall Art’ from one of the most popular and iconic video games in history.

“TETRIS is the most recognized casual gaming brand in the world,” says Tavia Campbell, Co-Founder and COO of WALLS 360. “For more than 27 years, the TETRIS game has been challenging the minds of people across cultures and generations with its simple but interactive game play. We are absolutely honored to bring this iconic video game globally to real-world walls.”

TETRIS branded Wall Graphic sets from WALLS 360 are available in a range of customer-selected sizes, and sets are available for $39 to $99 each. Each set of TETRIS Wall Graphics contains 18 separate re-positionable Tetrimino shapes (i.e., the distinctive TETRIS playing pieces).

“This partnership with WALLS 360 creates a truly innovative way for TETRIS fans to explore their own TETRIS themed world,” says Henk Rogers, Managing Director of The Tetris Company. “For more than two-and-a-half decades, the TETRIS game has been released on more than 50 platforms, so we are thrilled that the artistry of TETRIS is now available to decorate and liven empty walls everywhere.”

“WALLS 360 is a new startup that creates on-demand, large-format, re-positionable wall graphics for artists, designers, photographers, and brands globally,” says Yiying Lu, Co-Founder and Creative Director at WALLS 360. “TETRIS is truly revolutionary and an absolutely perfect content partner for the newly-launched WALLS 360 wall graphics platform. We can’t wait to see how fans around the world transform their own real-world walls with giant Tetrimino wall graphics!”

Created in 1984 by Russian-born mathematician Alexey Pajitnov, the TETRIS game revolutionized puzzle games with distinctive “falling” blocks, or “Tetriminos”, that players could arrange in real time in a rectangular playing field, or “Matrix,” in order to clear lines. Since then, the game has been translated into more than 50 languages and it is played in more than 185 countries worldwide. To date, hundreds of millions of units have been sold.

To see images of the wall art and learn more about this collection, please visit:

http://www.Walls360.com/Tetris

This collaboration with WALLS 360 was created by Licensing Works!® on behalf of The Tetris Company, LLC. For more information on becoming a Tetris merchandise licensee, please contact Licensing Works!® at 805.983.7102 or email info@licensingworks.us.

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game’s 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit http://www.Tetris.com. Follow us on Twitter at @Tetris_Official or on Facebook at http://www.facebook.com/Tetris.

About WALLS 360
http://www.Walls360.com

WALLS 360 creates amazing wall graphics for artists, designers, photographers, and brands from around the world.

WALLS 360 wall graphics are printed on-demand at high-resolution with premium 8-color UltraChrome® GS digital inks, for stunning color gamut and accuracy.
WALLS 360 wall graphics are created using a premium re-positionable fabric material that will stick to almost any surface – from walls and windows to ceilings and around corners.
WALLS 360 wall graphics are self-adhesive, easy to install, and can be removed and re-hung hundreds of times without losing adhesion, leaving a mark, or damaging surfaces.
WALLS 360 wall graphics are created in the United States, and shipped globally from our (new!) state-of-the-art on-demand wall graphics production facility in Las Vegas, Nevada.

PitchEngine: Tetris® Creators and WALLS 360 Announce Launch of New Tetris Wall Graphics